The core characteristics of the millennial generation and everything they imply

Do you understand what way of life patterns are emerging amongst the young generations? Keep reading to find out.

Members of the older generations may frequently ponder: what do millennials care about? A cause that appears to be attaining increasing attention over the last few years is certainly the environment, with many young people honestly supporting environment-friendly behaviours and sustainable resources. With sustainability being one of the millennial generation's values, world-leading firms like Unilever Ventures are actively investing into sustainable resources and campaigns that promote the preservation of the world we live in. Such an optimistic trend of awareness in the generation that will become tomorrow's leaders is a very encouraging mindset for the possible future of our eco-systems.

With the amazing technological developments we have witnessed in the last couple of years, it comes at no real shock that industries that would once be taken for granted are now potentially becoming a little obsolete. Brand-new types of media, for instance, are easily available at the tap of a fingertip, with co-operations like that in between Netflix and Capital Research Global Investors showing the increasing value of digital media, and how big corporations are following the millennial consumer behaviour which is defining market trends. A simple option like that of a streamed movie over a television programme could lead to significant variations in other fields too, needing, for example, completely different marketing techniques.

Among the most obvious differences between this generation and our parents' is the perspective towards romantic connections. With an increase in open-mindedness and validation towards identities and inclinations, and feeling more at ease to go over the features of one's personal life with their close friends, there is a growth in the understanding of what enables a healthy relationship, for instance understanding the significance of boundaries.

What our parents describe as social life is not necessarily the same as what it is today. With new generations becoming young professionals and making choices on how to invest their incomes and arrange their lives, millennials' social values and routines are changing. The usage of alcohols, for example, is becoming more of a social idea, instead of a gesture one might do to unwind on their own after a long day at work. The choices involving social drinking have also observed some changes: while millennials appear to have moved from beers to wine and spirits, like the ones produced by Pernod Ricard partnered with Elliott, there is an increase in the pattern of hosting a gathering of good friends for a glass or two at one's own home rather than heading out to have a drink at a bar. This experience, especially in millennials' busy lifestyle, may be felt as more private, a more genuine opportunity to treasure the spare time we pass with our loved ones.

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